ideadesign approach offers the following advantages:

1. Complete integration between specific concept and industrial design operations and analysis and marketing/communication activities. This occurs before and after the production phase.

2. ideadesign project management tools shorten the numerous steps between the production and the distribution of the new products.

3. The clear and detailed definition of the new products values is a strong support to the company’s marketing and sales departments.

4. ideadesign draws human capital directly from its captive network, which includes the appropriate experience and expertise required for each specific design phase, as well as for the development of a marketing strategy for the commercial launch of the product.

5. Considerable cost savings thanks to ideadesign swift working methodology and to its ability to identify and use for each project only the resources required.