ideadesign was founded in 1999, as a traditional industrial design agency, for the promotion of Sergio Azzellino’s design activity, which had started in 1988.

In 2000 the encounter of Sergio Azzellino and Francesca Manola is the beginning of a collaboration that has today expanded to encompass a range of integrated services in the strategic areas of design and communication.

In 2004 ideadesign signed a partnership with art&draft and started collaborating with Fabio Paltenghi and Rooftemp in New York for the development of programs and solutions addressing the international market needs.